Social Media Manager : How To Be REALLY Successful In SEO


My girlfriend is Social Media Manager and Content Marketing Manager as Freelance for several international brands in Croatia. She asked me today some advices to improve the SEO of one of her clients (I’m SEO Expert since 2009).

If you had to remember one rule as Social Media Manager, when embedded in missions with potential SEO impact, keep in mind one rule, the best trick ever:

Think for the user, start from when he wonder something, then when he makes a research in Google, to the moment you would like him to leave your website.
That’s best SEO practice ever. That’s how your SEO will work. The more your content will be appreciated, the more it may improve your SEO. Enrolled in a linkbuilding mission? Accept only links from high quality content!
That means, as Social Media Manager and Content Marketing Manager, spend almost all your time to IMPROVE CONTENT QUALITY and User Satisfaction / User Experience. And you know what? You’ve been hired for that, and you are very good at doing that, I’m sure 🙂

If this rule it too hard to follow, then do at least some easy optimisations:

Add the mains keywords naturally in the beginning of you Title, and put it also in the meta description, H1 and in the  main content at least one time in each of them is a good rule. One time is enough in most cases ! Put some variation of the targeted keyword in the body and in the H2, if you want.
Here is why. you should do some micro optimisation. READ THIS TO BE SMARTER, that will help you to understand why you should to do make some little semantic optimisations:
<Title> : you get found in Google because the users recognize that this page talk about what they are looking for. The same for Meta Description.
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